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The information below has been extracted from the original Italian article contained in the 1939 Edition of the "Guida Generale Degli Italiani In Gran Bretagna". An English translation has been provided below the transcription. Please inform the Webmaster of any translation errors.

VICCARI, PIETRO

Pietro Viccari è un esempio purissimo di Italiano, che costretto ad emigrare per le scarsezze economiche della famiglia non si è lasciato influenzare dallo ambiente in cui è vissuto ed è rimasto fedele alla tradizione storica della sua patria e ne ha seguito gli eventi con cuore palpitante e con lo spirito teso.

Egli benché fosse vissuto cosi lontano e in un ambiente diverso da quello in cui maturò i suoi primi anni ha conservato il suo spirito vergine e ha sentita la necessità di aderire alla nuova Idea che, rinnovellando la stirpe, ha riportato l'Impero sui colli fatali di Roma. Giunto a Londra senza un soldo in tasca iniziò la sua vita come semplice assistente di barbiere in Shoreditch. Con sacrifizi inauditi egli riuscì a raggranellare un piccolo gruzzolo che gli permise di aprire, in società col fratello, un piccolo negozio di barbiere in East Rd., City Rd. In questo negozio egli si affaticò a servire i pochi clienti per lo più popolani e con grande sforzo riuscì a mettere su un negozio migliore in Clapham Junction. Nel 1909 venne in Italia per il servizio militare, e in quei mesi in cui rivesti il grigio-verde egli attinse dal ceppo natio nuova vita, nuovo vigore. Dopo di aver assolto agli obblighi di leva viaggio in America, stette a New York per circa due anni, ma il fulcro che lo attirava era Londra, là egli voleva affermarsi; e in quella città che lo vide povero e spiantato egli volle affermare la sua intelligenza e volle offrire il bell'esempio della sua riuscita e della sua vittoria.

Sforzi, fatiche, privazioni, sacrifici, nulla egli si risparmiò pur di riuscire nell'intento, e la sua maestria guidata da un cuore fermo, e da una vilontà ferrea riuscì ad affermarsi. Nel frattempo aveva aperto un nuovo negozio a Balham, e aveva migliorata la sua arte, avviandola verso quella perfezione che più tardi gli darà la fama. Solo col lavoro, con la infaticabilità e colla sua intelligenza egli ha raggiunto lo stato attuale. Solo a sé stesso dunque egli deve la sua posizione. Per due anni Pietro Viccari continuò a lavorare a Balham, in un discreto negozio, ma la sua abilità gli aveva acquistati molti clienti tanto che quando egli alla fine della guerra aprì un negozio a Orchard Street, Mayfair, la sua opera era , già abbastanza ricercata, e il suo salone molto frequentato. Gli affari migliorarono di molto.

Aiutato dai suoi quattro figli nel suo difficile compito, il Viccari potè aumentare le sue economie e nel 1930 aprì il negozio attuale che è tra i migliori e i più frequentati di Londra in Dover Street. La sua fama è molto grande nel mondo elegante londinese; la sua perizia nell'acconciare la testa delle belle dame è molto lodata tanto che una famosa stella del mondo britannico, Pamela Price cosi ebbe a dire di questo artista "Among such outstanding hair a artist must be placed Alfonse of Dover Street, one whose work is internationally famed. Ladies from many parts of the world, when staying in London, visit the Alfonse salons at 39 Dover Street, Picadilly, W. 1., because they have heard of the remarkably successful results which he attains, or because they have seen, in illustrated periodicals, photographs of some of his really beautiful coiffures. One has only to visit the Dover Street salons to realise that here is a place controlled by one with ideas - ideas which are house his business. The permanent-waving machines which are in use there have been specially designed by Alfonse; his own setting lotion - extraordinarily fine it is too - is used, and this setting lotion has won widespread commendation".

La scuola italiana di pettinatura lo annovera tra i suoi dirigenti nella qualità di vicepresidente, alla quale carica egli si dedica con orgoglio di italiano e con fede di fascista. Contribuisce a quasi tutte le opere assistenziali che sono sorte nella capitale inglese per aiutare gl'italiani emigrati che si trovano in cattive acque, a tutti coloro che battono al suo uscio egli porge una mano.

Degno dell'Italia di Mussolini Pietro Viccari non smentisce la fiducia che si ha in lui e con animo veramente fascista egli affronta tutte le difficoltà e le asperità che si pongono sul suo cammino, pronto a spezzare qualsiasi ostacolo pur di non farsi piegare.

Translation

Peter Viccari is a pure example of an Italian, which forced him to emigrate for economic scarcities of family. He did not let himself be influenced by the environment in which he lived and remained faithful to the tradition of his homeland and followed events with heart throbbing and tense spirit.

He though he had lived so far away and in a different environment than the one in which he had his first years he has preserved his virgin spirit and has felt the need to join the new Idea that, renewing the race, recalled the Empire on the fated hills of Rome. Arriving in London without a coin in his pocket he started life as a Barber's Assistant in Shoreditch. With unprecedented sacrifices he managed to scrape together a small nest egg that allowed him to open, in partnership with his brother, a small barber shop in East Rd., City Rd. In this shop he tirelessly worked to serve few customers mostly commoners and with great effort managed to open a better shop in Clapham Junction. In 1909 he returned to Italy for military service, and in those months dressed in the grey-green he drew from his native roots a new life, a new vigour. After having completed his military obligations he travelled to America, stayed in New York for about two years, but the corner-stone that attracted him was London, there he wanted to assert himself; and in that city that saw him poor and penniless he wanted to assert his cleverness and wanted to offer the fine example of his success and of his victory.

Effort, fatigue, privation, sacrifices, he spared nothing in order to achieve his aim, and his mastery guided by a firm heart and a iron will he managed to succeed. Meanwhile he had opened a new shop in Balham, and had improved his skills, starting on the path towards that perfection that later will give him the fame. Only with work, with indefatigability and his intelligence he has reached the current status. Only by himself those he owe his position. Pietro Viccari continued to work at Balham for two years, in a discrete shop, but through his skills he had gained many customers so that at the end of the war, he opened a shop in Orchard Street, Mayfair. His work was already quite sophisticated, and his salon very frequented. Business improved significantly.

Aided by his four sons in his difficult task, Viccari could increase the his economies and in 1930 he opened the current store in Dover Street that is among the best and the most popular of London. His fame is very large in the elegant world of London; his expertise in styling the heads of beautiful ladies is much praised so much that a famous British World star, Pamela Price, had this to say of this artist "Among such outstanding hair to artist must be placed Alfonse of Dover Street, one whose work is internationally famed. Ladies from many parts of the world, when staying in London, visit the Alfonse salons at 39 Dover Street, Picadilly, W.1., because they have heard of the remarkably successful results which he attains, or because they have seen, in illustrated periodicals, photographs of some of his really beautiful coiffures. One has only to visit the Dover Street salons to realise that here is a place controlled by one with ideas - ideas which are house his business. The permanent-waving machines which are in use there have been specially designed by Alfonse; his own setting lotion - extraordinarily fine it is too - is used, and this setting lotion has won widespread commendation."

The Italian school of hairdressing counts him among its directors as a Vice President, to which Office he dedicates himself with Italian pride and fascist faith. He contributes to nearly all charitable works that are raised in the British capital to help the Italians emigrants that are in dire straits, to all those knock at his door he proffers a hand.

Worthy of Mussolini's Italy Pietro Viccari does not belay the confidence that you have in him and with truly fascist spirit he faces all difficulties and hardships that arise on his path, ready to break any obstacles so as not to bend.